Social Media Marketing Agency in Australia
Are you searching for a Social Media Agency in Australia? Then your wait is over. NUGENX Consulting is recommended as the best Digital marketing agency in Australia and is considered among the top Social media Marketing Agencies in Australia.
At NUGENX our team includes qualified Social media professionals who support businesses with digital marketing and social media promotions. Team NUGENX includes Graphic designers, Social Media Executives, Content Writers, and social media strategists. All our members are highly skilled on all social media platforms, including Facebook, Instagram, Twitter, Google, YouTube, LinkedIn, etc.
In today’s digital era, Social media marketing has become an essential & dynamic tool for all sizes of businesses worldwide. SMM has become more important for Australia as internet users & internet accessibility is increasing every year. Based on the recent report from CNN (10Sept24), Australia has one of the world’s largest online populations, with four-fifths of its 26 million people on social media, now businesses need to leverage the potential to engage audiences, increase brand awareness, lead generation & conversions.
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Social Media Environment in Australia
Australia has one of the highest social media usages in the world. Based on a recent article published on meltwater.com, around 25 million individuals are connected online & with 94% internet patination. Tentatively 20 Million Australians are using social media, which is around 78% of the population.
This scene shows the consumption of social media content which has completely changed the way of engaging customers & buying behaviours of people in Australia. Today Australian businesses need to pay attention to the power of social media platforms like Facebook, Instagram, YouTube etc.
Popular Social Media Platforms in Australia NUGENX Used
All the global social media platforms are operational in Australia & enhancing their marketing strategy to accrue user base. Below are the top platform & their usages in Australia.
- Facebook: – Most widely used social media platform in Australia with over 15 Million active users. Facebook is best for targeted marketing, community engagement & customer services in Australia. 78% users from total social media users are using Facebook.
- Instagram: – Instagram is a product of Meta & also among the largest used platforms in Australia after Facebook, Instagram has 10 Million active users in Australia 62% of users are actively using Instagram in Australia.
- TikTok: – TikTok is the most popular platform among the young generation in Australia.7.5 Million & mostly Gen Z are active users of TikTok. To boost visibility and engagement you can target younger audiences on TikTok.
- LinkedIn: – LinkedIn is the most used platform for Professional & business networking. This platform is majorly used for B2B businesses, recruitment, Lead generation & creating Leadership status etc. Currently, 7 million Australians are using LinkedIn.
- YouTube: – It remains a popular platform in Australia with 16 Million users. With video video-first approach people are using YouTube for video ads through Google ads.
Social Media Marketing Strategies of NUGENX for Australian Businesses
To deliver results for our customers through social media in Australia, we develop personalized social media marketing plans which include potential audience targeting, increasing engagement & tracking. Below are some key approaches :
- Understand Targeted Audience:- The key to effective social media marketing is selecting the appropriate platform & knowing potential audiences. Australian Social Media Users are segregated into various categories which include age, location, Interest & behaviour. Our team has years of experience focusing on holistic social media strategy which targets specific audiences to bring more engagement.
- Creating Engaging Content:- There are majority three main forms of social media content that got more engagement on social media which includes educational, informational & entertainment. Once we have our targeted audiences, we can make content of them choose & target our campaign around it. Currently, Video content in the format of Reels is being consumed more.
- Utilizing Influencer Marketing:- Influencer Marketing is the new way of marketing & engaging an audience in Australia & most consumers trust influencers and follow their recommendations. Our team collaborate with local influencers to promote our customer’s brands. We mostly prefer to work with micro-influencers.
- Use of Paid Advertisement:- We understand the importance of Organic reach but the team uses Paid ads to increase reach & deliver messages in a short time when needed. Most of our clients have had better & stronger results through targeted paid ads across Facebook, Instagram, Google & YouTube. Our team uses Meta Ad Manager for targeted paid ads.
- Focus on Building Community:- We are not working only to broadcast content on social media but our focus is to build a community of our audiences which can help in meaningful conversion.
- Analyze and improvement:- To deliver long-term success to our customers, our team continuously monitor social media performance using tools like Meta Business Suite, and Google Analytics to see details insights, audience engagement, Reach & Conversions.
Social Media Trends NUGENX Seen in the Australian Market: -
Social media is emerging with new social media trends every day in Australia, here are a few latest trends mentioned below: –
- Short Video & Reels:-Youths are getting more engaged with Short videos & reels which are being published on social media, especially on Tik-Kot, Instagram & YouTube Shorts. At NUGENX we focus more on less than 30-second short videos which are generally in 1080 x 1920 pixels & 9:16 aspect ratio.
- Growth in Influencer Marketing:-Influencers are dominating Australian Social Media marketing more than other trends & tools. Influencers have a good audience network of specific niches & interests. NUGENX suggest Micro influencers who work barter basis to their clients.
- AI & Chatbot:-The use of AI tools has increased more in Australia, especially for making content to publish on social media. NUGENX understand the role of Chatbot for customer services so it’s been implemented for our customers which basically we integrate with their website & social media accounts for quick responses.
- Stories Content:-Content that appears for 24 hours such as Instagram & Facebook stories is being widely adopted among Australians. As a digital marketing partner, NUGENX always suggests making limited-time offers, and attractive content & publishing them on Stories to bring more engagements.
- Authenticity & Social Responsibility:-Transparency, Ethical practices and community involvement are key to building brand & creative brand loyalty. Australians are looking for & trusting brands that are promoted on social media & publish authentic content.
- Increasing in Social Communities:-Australians follow brands, more on social media which they like & Use, they also watch their social media account very frequently to see new updates. NUGENX believe in creating social communities of brand followers, based on interest, Age, behaviour & demography.
- Personalized & Targeted Marketing:-Delivering the right message to the right audiences is Personalized & targeted marketing. It has become more demanding for businesses to use data-driven insights to deliver specific content & ads. NUGENX experienced the benefit of controlling ad cost & wastage with the help of target marketing.
Why do Businesses Need Social Media Marketing in Australia?
- Utilize Social Media Usage:-Almost every Australian is spending a good time on social media & platforms like Facebook, Instagram, LinkedIn, and Tik-Kot has millions of active users in Australia. Now it’s the business’s decision to engage with these active users for their business promotions.
- Cost-Effective Marketing:-Social media marketing is very effective in cost in comparison to other traditional marketing like TV, radio, and print and the most beautiful part of social media is target marketing which helps to control ad expenditure & engagement with very specific audiences.
- Increase Brand Awareness:-Nearly 94% of Australians from the total population are online on the internet which is the highest in the world. These online users are significantly active on social media also. With the help of regular updates, posting feeds & Stories and running paid ads businesses can get more engagement with these active users.
- Real Communication with Customers:-Social media gives the privilege of direct communication with brands through comments, messages etc. This direct communication builds trust & provides feedback to brands for further improvement. It correspondingly supports understanding consumer needs and choices.
- Capture & Improve Customer Insights:-Social media is becoming the best tool for customer data analysis in Australia. With the help of tools like Meta Business Suite, Meta pixel & Microsoft Clarity you can get valuable data and insights into customer behaviour, preferences, and trends.
- Bring Website Traffic and Sales:-Social media also helps to bring customers traffic to websites & Online Stores. With the support of Meta Ad Manager, you can run a traffic campaign & redirect your customers to your website. This practice is most helpful for online sales generation. Apart from this social media is also useful in generating quality leads & improve conversions.
- Increased Competitive Advantage:-Social media has been adopted by most of the business industries in Australia now & they are making a significant difference in their customer engagements. It Meaning by using social media you will always have a Competitive advantage.
- Building & increasing Brand Loyalty:-Social media is a powerful tool for community building & engaging customers. It not only helps bring in new customers but also in retaining existing customers.
Types of Social Media Services NUGENX Provides: -
1. Content & Graphic Creation
- Graphical and written content
- Brand-engaging messaging
- Creative Content calendars
- Trending & Targeted content
2. Social Media Management
- Profile management
- Scheduling and posting
- Community engagement
- Performance monitoring
3. Social Media Paid/Sponsored Ads
- Creating an Ad campaign strategy
- Audience targeting
- Creative Design and Content
- Performance tracking and optimization
4. Influencer Marketing
- Influencer identification
- Campaign planning
- Negotiation and management
- Performance tracking
5. Social Media Analytics and Reporting
- Performance & Engagement reports
- Audience Insights
- Data-driven recommendations
6. Social Media & SEO Integration
- Keyword optimization
- Profile and content optimization
- Tool & Cross-channel integration
What Makes You to Choose NUGENX
Choosing the right partner for social media marketing is key to your business success. NUGENX is different from others in many parameters mentioned below: –
- Personalized Strategies for Every Business :- For us, every business is unique & has a different objective from social media. Our team take time to understand the business, Product/service, potential customers & needs and accordingly create personalized strategies.
- Skilled team Across All Platforms:- Team NUGENX is an expert in all the major social media platforms including Facebook, Instagram, LinkedIn, Twitter, TikTok, and more. Our team understand & skilled ins & Outs of each platform and knows how to leverage them to meet our customers’ marketing goals.
- Proven Previous Track Record:- NUGENX has years of excellent experience in managing Social media marketing. Our existing customers’ results & reviews speak more about our track records & performance.
- Data-Driven Decision Making:- We understand the importance of Data for decision making so we go more depth to analyze social media insights. It helps us to understand what working better for our client & areas of improvement. Our every new step is always backed by data only.
- Expert in Graphic & Text Content Creative:- Content is the king of Social media. Our team includes professional designers who are experts in making visual graphics, Short videos, Reels etc. Every content is reviewed with the client before publishing it on social media.
- Holistic Social Media Management:- Starting from Strategy development to targeting potential audiences and monitoring performance, NUGENX offers holistic social media marketing services for our clients. This approach of working attracts new customers to associate with NUGENX.
- Cost-Effective Solutions:- At NUGENX we offer a proposal which is needed for business at the most effective cost. Our Affordable Social Media services are highly rated & appreciated by our clients. We never overburden clients with pushing extra services if the goal can be achieved by our Affordable Social Media Services.
- Prioritize Developing Long-Term Relationships:- We are not just focused on client onboarding but our aim is to build long-term relationships by providing quality services to our clients. We ourselves appreciated Helping our clients to grow over time.
Customer Reviews
Location Wise Service
- Digital Marketing in Brisbane
- Digital Marketing in sydney
- Digital Marketing in Melbourne
- Digital Marketing in Perth
- Digital Marketing in Canberra
Platform Wise Services
- Facebook advertisements
- Instagram advertisements
- Google advertisement
Explore Our Other Services
Question answer
FAQs
It depends on your target audience. For B2B, LinkedIn might be best; for consumer products, Facebook and Instagram are effective. TikTok is great for younger audiences, while Pinterest can drive product discovery.
The cost varies depending on the scope of your campaign, the number of platforms, and the services provided (content creation, ad management, etc.). Packages can range from $500 to several thousand dollars per month.
Both organic posting and paid advertising are important. Regular posts build brand consistency and engagement, while paid ads help you target specific audiences for conversions and faster results.
Yes, we understand every business has unique needs and budgets. We offer flexible packages tailored to small and medium-sized businesses across various industries in Australia.
